Wednesday April 27, 2011RM Marketing Tips
Over the past few years, social media has become more important in our daily lives. While we sometimes think of it as a time-waster, we have seen Twitter and Facebook launch revolutions in the Mideast. Our industry is one that is sometimes slow in taking on new technology, but recently, I am seeing more and more industry leaders jumping into the social media pool.
This month, in the spirit of inclusion and the exchange of ideas, we present a guest author and marketing expert, Jeannette Paladino from Write Speak Sell. Jeannette gives us some very useful information about the ROI of Social Media Marketing.
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Social Media ROI by Jeannette Paladino
It was bound to happen. As marketers jumped on the social media train in the past few years, the expected ROI was taken on faith. Now, a new study released by Social Media Examiner, 2011 Social Media Marketing Industry Report, reports companies that invested a lot of money and human resources building their presence on social media want to know: what’s the payoff?
The respondents were asked these three questions:
1. How do I measure the effect of social media marketing on my business?
2. How do I integrate and manage all of my social media marketing activities? (This moved to #2 in importance this year from #9 in 2010.)
3. What are the best ways to sell with social media?
While one-third of respondents reported they want to know how to measure and monitor the ROI of social media, most haven’t pulled back on their efforts. The report also found that 73% of businesses plan to increase their use of Facebook, Twitter, YouTube and blogging in 2011.
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