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In this Issue

Dog Days of Summer: A Great Time to Work
Stephanie's Fiscal/Physical Tip

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In Other News

Twitter's PR Value by Andrew Boardman

Many companies have taken to using Twitter as their primary PR vehicle. But it works both ways. Customers and clients can publicly write their thank yous and concerns using Twitter - mentioning a business. Staying on top of that feedback is now a critical part of most ongoing marketing strategies.

User feedback could come from a smartphone, an application, or from Twitter.com. Be sure to customize your Twitter page so that it reflects the look and feel - and personality - of your site.

Read Your Retirement Yenta

Retirement Yenta likes to share pre-retirement tips and spread the word of Levels of Retirement. She's a folksy gal with great ideas. Come on over and sit a spell and get to know your Retirement Yenta.

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RM Strategic Marketing provides creative market planning and communications to the financial services industry. We offer professional resources in business planning, target marketing, copywriting, graphic design, website development, and multimedia presentation services. Learn more.

Tuesday August 9, 2011

Dog Days of Summer: A Great Time to Work

August. Hot. Steamy. August. This is the time of year that most businesses come to a screaching halt. Employees are off on vacation, and everyone is enjoying a little time off.

We at RM have had quite a busy summer and have prepared for a busier fall. If you happen to be in the office these last few weeks of August, it is a GREAT time to get work done that you have put off. With September being Life Insurance Awareness Month, this is a great time to plan your campaign.

Also, this month, we say goodbye to Tim Hill, our marketing director. Tim is leaving New York City (but not RM). Tim will be working from Ann Arbor, MI, where he will be pursuing his Doctorate in Musical Arts. Leave it to Tim to mix business and pleasure...or simply mix businesses.

Keeping with our tradition of hiring opera singers, we welcome Stephanie Joiner, marketing specialist, to our team. Like Tim, Stephanie is a singer and jill-of-all-trades.

Drop us a line to welcome Stephanie.

Stephanie's Fiscal/Physical Tip

Physical fitness is similar to fiscal fitness in that the small things can really add up. As summer comes to a close, don't let these lazy, humid days keep you still. The smallest steps like taking the stairs, stretching every few hours at the office or walking rather than taking a cab will keep you moving and working. On the fiscal side, take small steps now to begin planning for the next fiscal year. And while you're at it, start planning those marketing campaigns now so you'll be moving continually forward and staying fiscally fit!