Tuesday June 8, 2010

RM Strategic Recruiting and Marketing Tips: volume 7

I hope you had a great Memorial Day weekend. This month, the RM eNews focuses on recruiting. Below is our tip for appointing a LinkedIn Recruiting Coordinator.

Appoint a LinkedIn Recruiting Coordinator

As social media sites grow ever larger, one site in particular has emerged as a leader in offering recruitment potential for the financial industry. That site is LinkedIn: www.linkedin.com

If your company’s mission includes recruiting financial services representatives or employees, consider appointing a socially-minded person as your LinkedIn Coordinator. This responsibility can be added to the job description of a younger or mid-level employee, with job incentives awarded based on recruiting activity and success. The Coordinator’s job description is to:

• Develop a comprehensive, keyword-rich profile of your company or firm on LinkedIn.

• Create a deep network of LinkedIn trusted connections, each of whom can be a nominator or influencer for recruiting purposes.

• Communicate externally with trusted connections to “grow the network,” explain your recruiting needs and candidate profiles, and obtain referrals to qualified candidates.

• Communicate internally to encourage employees and affiliates to create their own LinkedIn networks and reach out to potentially attractive recruits and nominators.

• Drive traffic to any site you have set up to present your capabilities or handle recruiting inquiries.

• Participate actively in LinkedIn communities and activities, such as by answering questions asked by other members or joining special interest groups.

The Coordinator should track metrics of job success, such as his/her number of trusted connections and daily contacts with LinkedIn members. If your LinkedIn Coordinator does an outstanding job, it can become a large and potentially cost-effective feather in your recruiting cap!
 

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