RM Strategic Marketing

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In this Issue

RM Strategic Marketing eNews Volume 2
Introducing Tim Hill, Chief Photographer

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In Other News

Tim Hill’s Marketing Tip

With the rise in Social Media Networking, it is very important to have a portfolio of profile images (“avatars”) that you can use on different sites. LinkedIn, Facebook, and Twitter all have different audiences and different “feels.” I think it is best to have a professional look on your LinkedIn profile, while on Facebook and Twitter, you may want to show more of your own personality. Personality and image variety are everything on these sites.

Rich White’s Marketing Tip

From the research we’ve conducted at RM on successfully recruiting women in financial services, one of the most powerful tools you can develop is a series of profiles of successful women who are “making it” in your company. Show their pictures and tell their stories – preferably through their own experiences and words. It’s great if your Executive VP for Marketing and Sales is a successful, visible woman – but don’t overlook other profiles including financial advisors in the field, sales managers, and executive assistants.

When you show the faces and tell the stories of your best role models for other women (even on a one-pager), it’s a powerful testimonial and most of their concerns melt away.

Having Fun, Non-Financial Retirement Tips

As some of you already know, Robin has been sharing her light-hearted, non-financial retirement tips on her blog Retirement Yenta. If you are looking for a laugh or two, Retirement Yenta says, "Stop by, have a look!"

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Why RM?

RM Strategic Marketing provides creative market planning and communications to the financial services industry. We offer professional resources in business planning, target marketing, copywriting, graphic design, website development, and multimedia presentation services. Learn more.

Friday January 15, 2010

RM Strategic Marketing eNews Volume 2

Thanks for the great response to the first RM Strategic Marketing eNews! I was extremely pleased with all the comments, and I enjoyed getting back in touch with many of you. Yes, it’s hard to believe that 10 years have passed since I started RM Strategic Marketing. I am excited for the next decade and all the changes that we are making. New techniques combined with traditional values are the wave of the future.

I would like to remind you all that Women’s History Month is just around the corner. March 2010 commemorates the 30th anniversary of the National Women’s History Project. This year’s theme is Writing Women Back into History, and on the business front, I think this is a great time to feature the women that are leaders in your organizations. Rich White has more to say about this in his tip in the left column.

Women’s initiatives and the recruitment of talented females has been one of the cornerstones of our work, and we at RM believe there is still much to be done on this front.

Keeping with last month’s introductions, this month, I would like to introduce you to executive team member Tim Hill, our Chief Photographer. In our efforts on the Social Media Networking front, his services are invaluable, as it has become so much more important to have a portfolio of images to use in various venues.

Sincerely,
Robin Murray
President

Introducing Tim Hill, Chief Photographer

Tim Hill is a photographer, website manager, and marketing consultant supporting the development of promotional brochures, newsletters, other collaterals, and websites. He has worked with us since 2003.

He has been an opera singer and photographer for over twenty years, and his clients have included Fortune 100 companies. He received a BA in Music from Elon University in North Carolina, and an MA in Music from the University of Iowa, and pursued professional studies at the Mannes College of Music in New York City.

Since arriving in New York City, Tim has taught at New York University and the Actors Studio Drama School while working on several marketing, publicity, and website projects with RM Strategic Marketing and Network9. Tim studied photography at the New School and Photo Manhattan. He also apprenticed with Dara Blakeley Photography. Singing and photography are now Tim's life work, and his images can be seen at www.timhillimages.com