Tuesday December 15, 2009

Welcome to RM Strategic Marketing eNews

RM Strategic Marketing is proud to launch our first issue of RM eNews. As a 10-year old marketing group, our past experience (inside corporate America and outside) helps to anchor our values and sense of commitment. Our mission, to help position our clients ahead of a changing marketplace, is at the core of how we work.

Now, the business environment is changing more rapidly than ever, and with the advent of social networking, the world of marketing has changed, too. The good news is that high-quality strategic thinking and writing will remain the cornerstone of marketing, even as the media and participants keep changing in this new “digital” landscape.

In launching RM eNews, our intent is to create a medium that will help you stay abreast of what we are doing, while also offering practical sales and marketing ideas. Also, each RM eNews will feature one of our team members.

Sadly, this past year, we lost one of our founding team members, Bill Fortune. Bill designed many award-winning collaterals for me over the 20 years that I knew him. Bill’s presence continues to be felt here, as we continue to use his design ideas for our group materials, even in this digital publication.

With Bill’s passing, we have added two new members to our team: Andrew Boardman and Sharon Gaffney. Both will carry us through our new initiatives in the digital age.

Enough with the introductions. It is time for you to experience RM eNews for yourself.

Sincerely,

Robin Murray
President
 

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Introducing: Sharon Troth Gaffney, Social Media Strategist

Sharon Troth Gaffney has more than 14 years of experience in web site development and internet communications. She started working with an AOL Forum in 1995, building communities among users of the Forum including chat rooms and message boards – the earliest forms of social media. Since those early days in the online world, Sharon has developed more than 150 websites for companies and organizations, included sites for social networking, membership development, and business communications.

Her clients have included Vanderbilt University Children's Hospital, Al Roker Productions, Alpha Omicron Pi Foundation, Healthways, Inc., The Parents League of New York, and Kara Ross New York.

Sharon graduated Cum Laude from Auburn University with a Bachelor of Science and has earned the designation of Master Certified Internet Web (CIW) Designer.

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