Tuesday September 14, 2010RM Strategic Marketing Tips: Volume 9
Each September, the Life and Health Insurance Foundation for Education (LIFE) promotes Life Insurance Awareness Month. LIFE's primary goal is to make sure Americans are reminded of the need to include life insurance in their financial plans. LIFE is joined in this educational initiative by more than 100 of the nation’s leading insurance companies and industry groups.
Now would be the perfect time to join in with LIFE's efforts to educate your clients about the importance of life insurance. Although it is hard to discuss death with your clients, remind them that life insurance is all about ensuring that the life they have worked so hard to create won’t come to a halt if something were to happen to them.
Back to top 
Rich White's Marketing Tip
The Most Critical Year for College Planning
Here is a one-question quiz that is not trivial. If you can answer it, you are in touch with trends that may help your clients with college-bound children save thousands of dollars.
Question: Name the four largest colleges in the U.S. by enrollment.
I'll help with a hint. Only one of these colleges is a well known institution.
The question is not trivial because it shows how college planning has changed. Several years ago, financial advisors typically helped parents by setting up education savings plans a decade or more before children headed off to college.
Since then, college costs have soared off the chart. As paying for college has become more challenging, parents can't possibly keep up with all the changes and nuances. As a result, college educations can easily wind up costing 20-30% more than they planned.
To read more visit FreeErisa.
Back to top
|
