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In this Issue

RM Strategic Marketing Tips: Volume 8
Karlene "The Bootcamper's" Marketing Tip
Wishing You a Relaxing Summer

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In Other News

Karlene's List Tip

Did you know you can combine the text contents of two different columns in Excel? Simply add this formula to the column where you want the merged information stored: =A2& " " & B2. It's that simple.

Rich White's Marketing Tip

As college costs keep soaring, parents need help qualifying for all financial aid possible. The maximum federal Pell Grant (scholarship) has increased to $5,500 for the 2010-11 school year.

For more ideas that financial professionals can use to help clients, follow Rich White's collumns at freeERISA.com.

Working With FWA of NY's Wall Street Exchange

2010 will mark the first year that the RM Marketing Bootcamp is coordinating with the Financial Women’s Association of NY’s Wall Street Exchange Program. Check out Karlene's Wall Street Exchange experience at www.marketingbootcampnyc.com.

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RM Strategic Marketing provides creative market planning and communications to the financial services industry. We offer professional resources in business planning, target marketing, copywriting, graphic design, website development, and multimedia presentation services. Learn more.

Wednesday July 14, 2010

RM Strategic Marketing Tips: Volume 8

Happy July! I hope this eNews finds you all well and prosperous.

It has been quite busy at RM Strategic Marketing. We have been producing several eNewsletters in varied industries: healthcare, financial services — big & small, and medical practices, just to name a few. Other projects have included: supporting SPIA and SIWL product launches, personal positioning for a senior executive, ghost- written articles, and white papers.

Karlene "The Bootcamper's" Marketing Tip

Managing your mailing lists is an integral part of your eNewsletter’s long-term success. The effectiveness of your mailings is only as good as the quality of your lists.

A project I have been working on is an eNewsletter for Midtown Dental Services, the first of which went out in early July. Back-end analytics indicated an open rate of over 40% (250 opens), but a high bounce rate (bad email addresses). A high bounce rate can be expected for the first eNewsletter that you send out, but it is important to use this information to hone your list for your next mailing.

I will be using the back-end analytics of the first Midtown Dental eNewsletter to perfect the list for the September issue, which will contain an important announcement. We want this special announcement to reach as much of Midtown Dental’s target market as possible.

Wishing You a Relaxing Summer

NYC Sunset, compliments of Tim Hill Images